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The passion factor by Jorge Urrea Filgueira, Silvia Leal

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07

Innovative Potential. Second Factor: Technological Profile

1. Perception and Technology

Thanks to new technologies it is possible to deploy new business models that would simply have no technical viability if technology were absent. Technology also occupies an essential place in the gestation of the most breakthrough kinds of innovations in the market. For this reason, the relationship between a company’s employees and these tools has become a high-impact element in competitive intelligence. This positions the technological profile as the second factor in this dimension, a phenomenon that can be monitored through self-efficacy.

The term self-efficacy was developed by Bandura (1977), in the context of Social Learning Theory where it continues ...

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