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The passion factor by Jorge Urrea Filgueira, Silvia Leal

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06

Innovative Potential. First Factor: Creativity

1. Background and Discussion

Innovation and creativity are two very similar concepts, so intimately interwoven that you can find plenty of people writing about them as though they meant the same thing, but they do not. So I shall begin by clarifying their meanings.

An innovation is the outcome of an idea (a new creative contribution) with an application and an entry into the market. In comparison, creativity is “the faculty of creation or the capacity to create”. The difference between the two is therefore the possible profitability of an idea. The demarcation is blurred, given that the application of this rule is not always easy, but what matters is to understand the essence of the difference. ...

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