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The Other Side of Innovation: Solving the Execution Challenge by Chris Trimble, Vijay Govindarajan

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CHAPTER ONE

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Divide the Labor

AT SUPERCOMPUTING 2004, IBM announced that it had built the world’s fastest computer, dubbed Blue Gene. The design was revolutionary because Blue Gene was not powered by the world’s most powerful microprocessors. Instead, it was powered by a massive network of rather ordinary computer chips. As such, the design effort was different from any prior IBM product development effort. Rather than relying on the Performance Engine, IBM created a Dedicated Team to get the job done.

In late 2005, Deere & Company won a gold medal at a prestigious industry conference for its about-to-be-launched tractor for large-scale agriculture. ...

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