ABOUT THE AUTHORS
VIJAY GOVINDARAJAN (known as V. G.) and CHRIS TRIMBLE are on the faculty at the Tuck School of Business at Dartmouth. They have dedicated the past ten years to studying a single challenge, one that vexes even the best-managed corporations: how to execute an innovation initiative.
In 2005, they published the international bestseller Ten Rules for Strategic Innovators—From Idea to Execution. The Wall Street Journal published a Top Ten Recommended Reading list that placed Ten Rules alongside well-known titles including Freakonomics, The Tipping Point, and Blink. Strategy & Business magazine recognized Ten Rules as the best strategy book of the year.
V. G. and Chris have published together in the Harvard Business Review, the MIT ...
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