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The Other "F" Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work by John Danner, Mark Coopersmith

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imgPreface: A Book About a Topic Nobody Wants to Talk About

Everybody wants to talk about success. But nobody wants to talk about failure. Whether you're an executive, an entrepreneur, or a member of a team in your organization, you'd probably like to improve your odds for success—and are willing to take steps to do that. Plus, you don't want to fail.

In your quest, you can become a more charismatic, inspiring, and effective leader. You can concentrate on creating disruptive innovations that transform your organization or industry. You can develop your skills as a thinker, a listener, a communicator, or a practitioner of your particular job skills.

These are each valuable paths to success. But you are likely sitting on top of a largely untapped and misunderstood strategic resource that can help you get there faster. That resource is failure.

Failure is one resource you and your organization create virtually every day. It's the result of the mistakes you and your colleagues make, the unfortunate results of good faith efforts by hard-working teams, the superiority of your competition or adversaries, or even the bad luck events that upset your organizations' best-laid plans.

Whatever its causes, failure is today's lesson for tomorrow. It contains the secrets that can show you what you still need to know, how you need to change your strategy and, handled wisely, can help you build and ...

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