20.3. Workshop Preparation

Prior to the workshop, five workshop participants who were currently leading change initiatives were identified. They were invited to be "sponsors" of the change initiatives during the workshop. They were instructed that their role was to describe their change initiative and the desired result. A group of five or six fellow program participants would then work with the sponsor through the rest of the workshop activities.

To be chosen for the workshop, a change initiative had to be one that the sponsor believed would make a difference in the lives of a group of people. The group could be some or all of MedImmune's employees, its direct clients, the ultimate beneficiaries of the products, or a combination of those groups. ...

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