14.3. Workshop II: External Connectivity
14.3.1. Objectives
The focus of our second session shifted to the world outside of Pharmanetics. Our goals were to understand how participants' external connectivity supported or limited their ability to contribute to innovation, and how similar opportunities or constraints affected the company in general. Participants would use these insights to identify how they could foster external networks and to develop a series of action items to recommend to management.
In each session we also wanted to equip the group with new hands-on skills. Workshop II gave participants a tool for ideation and a greater understanding of the behaviors needed to work with ideation successfully. We also introduced a new collaborative ...
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