4.5. Step 4: Sustain Relationships
The fourth and final step was to sustain the relationships developed as a result of this network analysis. This was also the time to collect feedback and measure activities and levels of engagement. This step, intended to be part of an ongoing approach to nurturing relationships, was developed in a full-day strategy session with senior TechFirm finance, sales, and marketing executives.
4.5.1. Develop and Track Performance Measures
During the morning, participants formed groups of two or three that were tasked with brainstorming how to measure the impact of the influence network approach on TechFirm's business. The following questions were provided to spark their thinking. Each group was to identify an approach ...
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