4.3. Step 2: Build Partnerships
The goal of this step was to engage KNMs in a way that would encourage them to become advocates for TechFirm's products and services. We developed the strategies for this step during two half-day sessions with members of the cross-functional teams; senior sales, marketing, and communications executives; the regional sales managers for each of the three sales regions that were the focus of this intervention; and senior technical experts from TechFirm.
4.3.1. Develop an Advisory Board
The first task for the strategy session was to select the KNMs best suited to serve on an Advisory Board for TechFirm. This Advisory Board would serve the following functions:
Provide input for future product development
Provide feedback ...
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