Chapter 10. MESSAGE MONITORING TO ACCELERATE CHANGE
Terry G. Williams
As a consultant, I have led the development of a process to help large organizations in the midst of change initiatives ensure that critical messages are heard and understood throughout the organization. The process, called message monitoring, enlists what I call key communicators, monitors their understanding of critical messages, and leverages the key communicators to accelerate both adoption and diffusion of the messages.
Organizational network analysis (ONA) can combine valuably with message monitoring, especially to identify people in the organization who are well connected and communicate frequently with many others (central connectors) and those who bridge otherwise ...
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