21.6. Implementation Challenges
The most difficult aspect of introducing the Mentor Marketplace has been the challenges associated with raising awareness and communicating to employees about the existence of the site. The number of participants always spikes after a communication or announcement about the site—through an e-mail or a posting on our company intranet—and then plateaus until the next announcement. As such, it is difficult to keep up momentum and increase participation.
While the employees who participate have cited positive outcomes from using the Marketplace, the number of employees participating is only a sliver of our population. Our challenge going forward will be to continue to raise awareness of the Marketplace to make it ...
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