22.3. Implementation

These recommendations required different implementation tactics and channels and—though the taskforce leader gained approval by the senior level steering committee—were highly dependent on organizational buy-in from multiple functions across countries and divisions.

22.3.1. 1. A Well-Positioned Liaison

Identifying, scoping, and getting support for the liaison role was the most critical and challenging issue. After extensive discussions with the internal stakeholders of this issue—the Policy Group, Pricing, and New Product Development, to name only a few—the taskforce asked a highly regarded New Product Development VP to be responsible for filling the role. He had experience with and technical knowledge of the issue and ...

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