12.1. Four Challenging Objectives

Downing began by conducting an organizational network analysis (ONA) of the unit. Her goal was to use the results of the analysis to accomplish four objectives:

  1. Improve collaboration and information sharing within her unit's subgroups and between her unit and other parts of NorthStar to ensure that the best expertise was more systematically brought to bear on client engagements—no matter where they originated.

  2. Generate revenue growth through improved connectivity within the Organizational Strategy unit and between the unit and other parts of the company.

  3. Enhance innovation of services and cross-selling of key services and expertise by using unique skills in the unit more effectively.

  4. Embed network-development practices ...

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