Part III: DRIVING ORGANIZATIONAL CHANGE THROUGH NETWORKS
Top-down organizational change efforts that do not include explicit steps to work through informal networks are often doomed from the start. Interventions informed by ONA give executives a window into the organization, helping to reveal opinion leaders who can inspire others to support the change program and serve as communication channels during the process.
Two chapters in this section describe efforts to spread messages effectively throughout an organization. Steve Denning and Rob Cross explore the use of narrative, in combination with network analysis techniques, to facilitate culture change. Leaders can work through the organization's central connectors and brokers to spread a narrative ...
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