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WINNING IN THE RED ZONE
Coach’s Commentary
It’s common sense though not common practice: a quarterback who executes enough of the right plays successfully finds that he regularly leads his team into the red zone—the area inside the opponent’s 20-yard line, where the odds of scoring rise significantly. Professionals who open enough contextually appropriate conversations with enough of the right prospects and referral sources often enough will more frequently find that prospective clients open the door to the red zone for them. Quite often, you’ll be invited into the end zone because you’ve earned that right. However, you can’t count on it. ...
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