The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Praise for The Open Innovation Marketplace

“Seldom is there a book on innovation that aims to innovate both the innovation process and the firm itself. This book shoots high and delivers! The Open Innovation Marketplace is both inspirational and practical. It helps to show how the NIH (not invented here) syndrome can be creatively conquered in a way that honors the role of research. It lays out the foundations for a new kind of twenty-first century firm—the Challenge Driven Enterprise—that is agile, fast, and can leverage capabilities from around the world. This book is a must read not only for R&D managers, but even more so for CEOs and CFOs, especially those CFOs that seek leverage beyond just financial leverage.”

—John Seely Brown, Cochair, ...