The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

8. The Challenge Driven Enterprise Playbook

“The price of success is hard work, dedication to the job at hand, and the determination that whether we win or lose, we have applied the best of ourselves to the task at hand.”

—Vince Lombardi

Overview

Part I, “Challenge Driven Innovation,” discussed the inherent limitations of traditional innovation models and then provided a theoretical and applied framework for firms to substantially improve their innovation effectiveness going forward. The work of well-known business leaders and world-class academics, the authors’ observations from years of business experience with both unwieldy bureaucracies and with emerging open innovation marketplaces, including InnoCentive, meaningfully informed the practical ...