Chapter 14. Networked
NETWORKED Experience Attributes
Self-expression.
Ego gratification.
Portability.
Community.
Meaningful change.
If your consumers want to share their opinions and ideas, and be recognized for doing so...
If your consumers want to react to and interact with other consumers’ contributions...
If you aren’t mining and monitoring the digital landscape for the next icitizens to represent or personify your brand...
If your brand isn’t keeping pace with the most digitally savvy consumers’ desire for DIY tools...
If your category is stagnating and feels closed to consumer co-creation and the abundance of goodwill on the social web...
If your consumer ...
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