Chapter 11. On-Demand
ON-DEMAND Experience Attributes
Efficiency.
Ease.
Control.
Findability.
Instantaneousness.
If your consumers can’t find you (which means they’re not buying from you)...
If speed to information or possession is a deciding factor in purchase...
If your consumers move back and forth frequently between channels pre- and post-purchase...
If your consumers want a range of payment methods...
If your conversion rates are low because you lack multiple product paths or consumer-centric filtering options...
If your consumers are increasingly reliant on mobile devices...
...PRIORITIZE THE ON-DEMAND EXPERIENCE!
For optimal brand openness, do this in ...
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