The Open Brand: When Push Comes to Pull in a Web-Made World

Appendix . Acknowledgments

In the spirit of openness, this book was an enormous collaboration. More than that, it could never have come to fruition without the intellectual generosity and skills of many Resource Interactive clients, digital marketing executives and advertising friends, and most notably, our talented colleagues.

This project began with a “call for open participation” to the more than 250 Resource Interactive associates—an open invitation to research, discuss and debate the fast-moving trends in social media and the implications for brands of every sort. It goes without saying that while “opening” has its immense rewards, it is not without difficulty, as we learned firsthand. While we found the brainpower and additional hands on ...