Robert Barocci
In September 2003, Bob Barocci was named President and CEO of The Advertising Research Foundation.
Bob brings a long corporate advertising career to The ARF, headed by 21 years with Leo Burnett, culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was founder/CEO of McConnaughy Barocci Brown and was then invited by Alex Kroll to become Director of Central/East Europe for Young & Rubicam shortly after the wall fell.
Just prior to joining The ARF, Bob was part of Bob Kerrey’s leadership team at New School University, serving as Director of Communications.
Bob holds an MBA from Harvard University and a Phi Beta Kappa mathematics degree from the University of Wisconsin.
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