Index

A

ABBA

Action plans, See also Milestones

defined
importance of
for job seekers
for relationships
worksheets

Adams, Scott

Addressable markets

Adgrafix

Advantages

defined
mental exercise

Advertising

business model and
expense of
features in
mental exercises
methods
reaching customers through
testing

Advisors

for business plan review

Art of the Start, The (Kawasaki)

Aruba Bob (Ken)

Aruba Bob's Snorkeling

Average sales cycle time

B

“Beautiful Boy” (Lennon)

Benefits

customers and
defined
features vs.,
mental exercises
public relations and

Bennett, Bo

Beta users

Blacksmiths

Bookstores

Boorstin, Daniel J.

Budgets, See also Money forecasts

Buffett, Warren

Building blocks

for value propositions

Business clubs

Business Dictionary

Businesses. See also Organizations

public relations and
value propositions and

Business historians

Business models

development of
judging
refining

Business plans. See also One-Hour Business PlanTM Foundation (1HRBPf)

advantages
benefits of
competitive positioning
competitor tables
completion of
customer target markets
foundation vs. completed plan
getting feedback for
importance of
judging
length of
methods of writing
milestones and action planning
money forecasts
need
putting it all together
questions about
review of
submitting for review
value propositions

Business success

nontraditional forms of
with One-Hour Business Plan
value propositions and

Business-to-business (B2B) model

Business-to-consumer (B2 C) industry

C

California Weight Loss Program (Judd) ...

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