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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Amber Naslund, Jay Baer

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Where Do We Go from Here?

Business has changed.

The Now Revolution is characterized by speed, by new expectations and demands from customers, and by dynamic and ever-shifting systems and tools. This is a new era of open communication and reciprocal and real-time online participation.

This is a change that isn't about the technology of social media, but about how businesses need to adapt in the face of consumers' embrace of it.

Just as other communication revolutions necessitated that we rethink our business from the inside out, the Now Revolution does as well. From culture to people to process, we can reengineer how we operate to make this the most incredible opportunity time in business history.

There are seven keys to making the Now Revolution work for you.

New Bedrock

Deeply shared values and invested individuals make up a culture that can and will embrace speed, nimbleness, and decentralized decision making. Your healthy culture will share an optimism and open dialogue that embraces independence and a free flow of ideas, feedback, and input from all areas of the company. Your customers will be enamored not just of your company's products or services, but the people and actions that comprise the character of your business. Your culture will continue to be visible not just during customer transactions, but in the interactions between them.

Your culture will be built through open, honest, and continuous communication, both within the company and between the company and its customers. ...

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