CHAPTER 8The Power of Touch
USUALLY CONSIDERED the most primitive—and essential—form of nonverbal communication, touching begins with a baby’s first cuddle. The power of touch is so basic and so effective that clinical studies at the Mayo Clinic show that premature babies who are stroked grow 40 percent faster than those who do not receive the same amount of touching. Touch is used worldwide as an integral part of childcare, courtship, and comfort.
In business, touch is the quickest way to establish personal rapport. This chapter explores touch, or haptics, as the study of touching is called, in professional settings. You’ll learn why positive emotional reactions can be triggered by a single touch, how to use touch to create emphasis and hold ...
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