Book description
The nonprofit sector is facing major fundraising challenges. Government cutbacks, shrinking endowments, and business belt-tightening mean revenue shortfalls that could prevent organizations from fulfilling their missions. To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them. Bridging the gap between theory and practical methods, The Nonprofit Fundraising Solution shows readers how to: • Ensure that executive leadership and board dynamics fully support fundraising initiatives
• Build a broad constituency of donors aligned to the mission
• Determine the right level of funding diversification
• Use tactics such as challenge drives, stretch gifts, and corporate matching; parlor gatherings; leadership councils; year-end drives; corporate partnerships; and major campaigns to power revenue, increase access to wealthy donors, and raise their community profile
• Proactively encourage planned giving
• Avoid revenue plateaus Full of real-life stories and “casebooks” of the strategies-in-action, this book reveals how any nonprofit can implement advanced fundraising methods and secure the funds they need to excel.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Dedication Page
- Contents
- Acknowledgments
- Introduction
-
Part One - What Getting to the Next Level Really Means
- Chapter 1 - Why Organizational Culture is Critical
- Chapter 2 - Leadership from the Belly Outward
-
Chapter 3 - Tuning up the Board for Effective Fundraising Performance
- The Critical Relationship between an Organization's CEO and its Board
- Alignment of Vision through Deeper Inquiry
- Identifying and Adding to your Board's Core Strength
- Recruiting and Retaining Good Board Members
- Fundraising through the Board's Trustees
- What all the Numbers Mean
- A Humble and Rewarding Task
- Casebook
- At the End of the Day
-
Chapter 4 - Higher-Level Thinking for Greater Fundraising Performance
- The Importance of Measuring your Long-Term Impact
- Strategic Planning for Successful Outcomes
- Should we Diversify, and if so, how?
- Sustainability and Long-Term Thinking
- The Ins and Outs of Collaboration and Strategic Partnerships
- Avoiding Flatlining by Confronting the Brutal Facts of your Reality
- The Large, Hirsute, and Bold Way to Reach the Stars
- Putting it all into Place
- Casebook
- At the End of the Day
-
Part Two - Advanced Fundraising Tactics to Raise More Revenue
- Chapter 5 - Building a Donor Constituency where None Exists
- Chapter 6 - Planning and Staging Cost-Effective Parlor Gatherings
- Chapter 7 - Challenge Gift Drives and Corporate Matching Gifts
- Chapter 8 - Reaping the Bounty of Year-End Giving
-
Chapter 9 - Fundraising and Relationship Building through Social Media
- Getting Started with Social Media
- Seven Questions to Determine how well your Social Media Fundraising is Working
- The Value of Social Media beyond Fundraising
- Further Integrating Social Media into your Existing Fundraising Systems
- Four Simple Ways to Fundraise through Social Media
- At the End of the Day
- Chapter 10 - Forming Powerful Leadership Councils
- Chapter 11 - Taking a New Approach to Corporate Sponsorships
-
Chapter 12 - Major Fundraising Campaigns: The Moral Equivalent of War
- Why you should be Thinking about a Fundraising Campaign
- Are you Ready for a Campaign?
- What Type of Fundraising Campaign is Right for you?
- Preparing the Case Statement
- Campaign Costs and how to Cover them
- Naming Opportunities as a Revenue Strategy
- Leadership Structure in a Major Campaign
- The Special Role of your Board in the Campaign
- Further Preparation for the Campaign
- The Course of the Campaign
- Why Campaigns Stall, Fail, or Succeed
- Casebook
- At the End of the Day
- Chapter 13 - Creating or Advancing your Planned Giving Program
- Conclusion
- Notes
- Index
- About the Author
Product information
- Title: The Nonprofit Fundraising Solution
- Author(s):
- Release date: October 2013
- Publisher(s): AMACOM
- ISBN: 9780814432976
You might also like
book
The Law of Fundraising, 6th Edition
Stay abreast of the latest developments in charitable fundraising legislation and regulation Effective fundraising has never …
book
Trust, Impact, and Fundraising for Nonprofits
Distilling decades of leadership expertise into an effective framework, this is a practical guidebook for nonprofits …
book
Nonprofit Fundraising 101
Raise more money for your cause! Based on expert advice and insights from a variety of …
book
Mobile for Good: A How-To Fundraising Guide for Nonprofits
"Even if you can only invest 5 staff hours and a mobile and social media budget …