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The Non-Designer’s Presentation Book: principles for effective presentation design by Robin Williams

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10. Proximity

Whether or not various items on the slide are in close proximity or not instantly tells the viewer whether or not those items are related. The spaces between elements are critical to our immediate understanding.

The closer together elements are physically, the closer they seem intellectually. As the elements move farther apart, they separate themselves intellectually. Keep that in mind as you arrange items on the slide.

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How many individual elements are on this slide? With all that space between each line, it looks like four separate and unrelated pieces of information.

By simply grouping the items into closer proximity, ...

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