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The Non-Designer’s Presentation Book: principles for effective presentation design by Robin Williams

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8. Repetition

Repetition is a feature that unifies a designed piece, especially when there are multiple parts, such as lots of slides in a presentation.

Repetition in its simplest form is consistency—you want to create a consistent look throughout your presentation. You might repeat the font choice and size; perhaps there are certain colors you can repeat; you might have graphic styles, placement of items, the arrangement of text and graphics, etc. Anything that appears more than once in your collection of slides, you can use as a repetitive element.

Most of the time you’ll be working with the existing items on your slides, but sometimes you can create repetitive items specifically as unifying design elements. For instance, perhaps ...

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