O'Reilly logo

The Non-Designer’s Presentation Book: principles for effective presentation design by Robin Williams

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

7. Contrast

Contrast is probably the single most important feature of design that makes things appealing to our eyes. Glancing at the two slides below, both of which say exactly the same thing, to which one do you feel your eyes pulling toward?

image

This is PowerPoint’s default slide opener. There’s not much contrast on this page—the text is practically all the same size; the colors are similar; the white page is more important than the black type; it’s all rather wimpy. If you show this as your opening slide, you look wimpy. Tidy, but wimpy.

With a contrast in the size of the type and the strong black/white, your eyes are pulled into this ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required