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The Non-Designer’s Presentation Book: principles for effective presentation design by Robin Williams

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5. Animation

Animation, of course, refers to things that move on the slide. Transition refers to the animation that can appear when one slide disappears and the next one appears.

I realize there are presentation gurus who insist that animation on slides is one of the greatest sins on earth. But the fact remains that we like a little animation. We like to spark things up a bit with moving parts. We like cool transitions.

And certain animations and transitions, respectfully implemented, can serve to clarify and enhance a presentation. That’s the key—respectful and relevant implementation. Certainly there are millions of presentations that make your eyes cross because every single word comes flying in from around the corner, twirls in ...

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