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The Non-Designer’s Presentation Book: principles for effective presentation design by Robin Williams

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3. Clarity

This chapter encourages you to make sure your presentation is clear and understandable and that viewers can easily assimilate your information. No matter how pretty you make it, all that prettiness is worthless if you aren’t communicating clearly.

Part of communicating clearly is deciding what should be left out. It’s a difficult struggle to edit out information that you think is important. But keep in mind that no one in your audience is going to remember everything you say, and actually, the less you say, the more they will remember. Prioritize the information for this particular audience and delete items that take away from the primary focus. For instance, do the sales reps really need a history of the corporation and ...

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