The Next Global Stage Challenges and Opportunities in Our Borderless World

Chapter 11. Postscript

Reopening the Mind of the Strategist

I wrote The Mind of the Strategist in 1975. It was later translated and published in English in 1982. Many people have asked me to revise it to bring it up-to-date. Its Japanese version is still selling in its original form in Japan. I like to keep it in its original form because it was written when I was 29 to 31 years old, and it reflects my thinking and observations in those days.

Although a lot of the comments on strategic thinking and the approaches and tools I proposed in the book are still useful, the very definition of strategy using three C's is no longer valid. Using the three C's, I defined a good strategy as one developed to meet customers' needs in a way to best utilize a company's ...