5. Organizing for Success: Strategies and Options
“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”
—John M. Richardson, Jr.
Just when we think we have the future figured out, it changes on us. This chapter describes success strategies that companies must follow to thrive in the new unwired environment. Because we don’t know what that environment may look like, we can use future scenarios as a way to “bound” the range of future environments we could face. The goal in using scenarios is to be “roughly right” versus “precisely wrong.” This chapter explores the use of future scenarios to challenge and develop business strategies to harness the Digital ...
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