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The New Way to Wealth: Doing More with Less by Bruce Piasecki

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Competition and the Tangle of Social Needs

A Preamble

So much for industry, my friends, and attention to one’s own business; but to these we must add frugality, if we would make our industry more certainly successful.

—Benjamin Franklin, The Way to Wealth

I believe we all have a spirit of competition deep within us. The pleasure we knew when we were kids of doing more with so little is still very much at play in our adult lives. As we learn to compete for attention and results, there is a marvel in our actions and a sense of wonder at being in this world. And that is precisely what this book explores—these primal aspects of being human.

I promise you that this and the following chapters will provide you with information that describes exactly why this new century needs something big: the chance to rediscover the vital link between frugality and competition. Rediscovering the pleasures and responsibilities of fair competition is something that adults—those who think they are finished growing—especially need in a time of entitlement and excess. Our globalized world can be a much better place when these adults unite with the new students and emerging leaders. It is a social process to adjust our abilities and tact to these changing and severe times. “Doing more with less” is the set of clustered reorientation points that allows this new growth in society in a time of severe doubt.

Although we all remember how we started, this creative world—and your effectiveness in it—can sometimes ...

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