Contents

Preface

Acknowledgments

Part I The Convergence of Technology Production and Consumption

Chapter 1 The New Monday Morning Quarterback

Case Study: UPS—That's Technology “Amore”

Chapter 2 The “Industrialization” of Technology

Case Study: HP—The Quest for a “10 Out of 10” Supply Chain

Chapter 3 From Amazon to Zipcar: No Industry Untouched

Case Study: Roosevelt—Innovation Island

Chapter 4 Australia to Zanzibar: No Country for Old Products

Case Study: Estonia's “Tiigrihüpe”—Tiger Leap

Chapter 5 Convergence, Crossover, and Beyond

Guest Columns: Crossover Executive Perspectives

Perspective 1: Tony Scott (CIO, Microsoft)

Perspective 2: Vijay Ravindran (Chief Digital Officer, The Washington Post Co.)

Part II Key Attributes for the New Technology Elite: Three Es, Three Ms, Three Ps, and Three Ss

Chapter 6 Elegant: In a World of Flashing 12s

Case Study: Virgin America—Redefining Elegance in Flying

Chapter 7 Exponential: Leveraging Ecosystems

Case Study: RIM's Evolving Ecosystem

Chapter 8 Efficient: Amid Massive Technology Waste

Case Study: Facebook's Hyperefficient Data Center

Chapter 9 Mobile: If It's Tuesday, It Must Be Xiamen

Case Study: The Boeing 787 and HCL Technologies

Chapter 10 Maverick: No Rules. Just Right.

Case Study: Apple—A Thousand “Nos” and Ten Gutsy “Yeses”

Chapter 11 Malleable: Business Model Innovation

Case Study: Valence Health

Chapter 12 Physical: Why Test Driving Is Still Important Even in a Digital World

Case Study: Taubman Shopping Centers

Chapter 13 Paranoid: ...

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