Synchronization royalties are monies earned by publishers for granting the right to use a song in a film or television show. (Synchronization royalties are also earned on commercials and via some new technology. See the discussion of commercial royalties and of new technology royalties.) The word synchronization generally refers to when a song appears in synch with the visual images on the screen.
A synchronization license gives a film or television show the right to use a song. Unlike mechanical royalties, there isn’t a compulsory synchronization rate. When it comes to determining how much to charge for the use of a song in a movie or television show, it’s every publisher for himself.
Negotiating synch fees, as ...