Foreword

Over the past few years, global economic pressure and competition have influenced the way customers across the world evaluate and adopt technology. Customers are seeking to reduce their ongoing operating costs to fund investments in new solutions targeted at specific opportunities in their businesses. In our engagement with partners and customers we recognize that solutions become relevant when they solve real business issues and help people and businesses become more efficient and agile.

The key to success is connection. And I believe very strongly in the importance of working to strengthen the interaction between Microsoft and our customers. It is through connection that we accomplish our goal of delivering solutions that provide customer ...

Get The New Solution Selling, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.