Afterword

Now that you’ve read all about Solution Selling and what it takes to increase sales and establish a high-performance sales culture, it’s all up to you to make this a reality in your personal life or organization. To do this well, you will need courage and resiliency, but the potential rewards are worth the investment.

I recently had lunch with the retired chairman of Bank of America, Hugh McColl, whom I consider one of the great visionaries and leaders in the financial service industry. Hugh recognized that the financial industry was changing and instead of ignoring change, as most others did, he embraced it and found opportunity. And as a result, he helped grow Bank of America’s business by more than fifty times to $610 billion in ...

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