CHAPTER 6

In-Person Learning Reimagined

“An event should be a happening. If nothing happens then it’s just boring. Change the energy. Demonstrate you’re after something different. Create something for people to talk about and feel in their toes.”

—Graham Brown-Martin, Founder, Learning Without Frontiers

IT’S 11:17 A.M. IN SÃO PAULO, Brazil. A stadium-sized room sports 4,500 pup tents, many settled by entrepreneurs and students, sleeping, finally, after another night innovating until dawn.

Campus Party organizers take over empty warehouses and even aircraft hangers, creating a giant petri dish where innovation thrives. The massive mashup includes ...

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