1 C. Brogan and J. Smith, Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Hoboken, NJ: John Wiley & Sons, 2009).
2 C. Shirky, “Keynote address on social software at the O’Reilly Emerging Technology Conference, Santa Clara, CA, April 24, 2003, retrieved June 17, 2010 at .
3 S. Boyd, Interview with authors, 2009.
4 For more on social learning theory, see B. Elkjaer, “Social Learning Theory: Learning as Participation in Social Processes,” in The Black-well Handbook for Organizational Learning and Knowledge Management, ed. M. Easterby-Smith and M. A. Lyles (Malden, MA: Wiley-Blackwell, 2003).
5A. Bandura, Social Learning Theory