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The New Social Learning: A Guide to Transforming Organizations Through Social Media by Marcia Conner, Tony Bingham

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Chapter 3

Share Stories Around, Up, and Out

“People are tied together by anecdotes, impressions, observations, and narratives, which together map the shape and substance of their world. Then community becomes a diverse garden of connected stories; the more deeply people know the stories, the more deeply people know the community.”

—Dan Pontefract

Senior Director of Learning, TELUS

Up you climb. Fixing the telephone line for a customer who has been without service for hours. He’s called customer service twice. You’ve done this a hundred times. But this time the weather is worse than usual. A tree is precariously close to the pole. Something just ...

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