Praise for The New Rules of Marketing & PR
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
—Publishers Weekly (starred review)
“David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.”
—Tony Robbins
“This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘the teacher's teacher in the world of social media.’ I get all my best stuff from him. In fact, I buy each new edition because, in the ever-changing world of online marketing, if you don't stay current, you die a fast death. This edition is so new that it includes tools I hadn't even heard of yet. You'll love it.”
—Michael Port, New York Times Bestselling Author of Book Yourself Solid
“Most professional marketers—and the groups in which they work—are on the edge of becoming obsolete, so they'd better learn how marketing is really going to work in the future.”
—BNET, “The Best & Worst Business Books”
“When I read the New Rules for the first time, it was a ‘eureka’ moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them.”
—Brian Halligan, HubSpot CEO and Co-Author of Inbound Marketing
“I've relied on The New Rules of Marketing ...
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