The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

Dedication

This book, my 10th, is dedicated to my grandmother Dorothy Miller Jones (1905–1996). When I was a child, Grandma Jones taught me that if you want to receive letters, you've got to write letters. I wish I could share with her that the same thing is true today about social networking and customer engagement; you have to give to get.