What’s in This Book?
The New Rules of Lead Generation gives you the following:
An in-depth look at lead-generation marketing itself: I’ll explore what lead-generation marketing is, how different types of companies use it, and how it can work to support your organization. I’ll look at the strategic elements of lead generation, and show you how to develop effective strategies for managing, planning, and executing your lead-generation campaigns.
An in-depth look at the seven most successful lead-generation tactics that companies are using today: ...
Get The New Rules of Lead Generation now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
