Introduction:Who Should ReadThis Book?
THINK OF The New Rules of Lead Generation as a Lead-Generation Marketing 101 course for companies with a growth agenda. This book is designed for companies that have resources and staff, as well as a budget for growth.
If you’re reading this book, chances are you already know something about lead-generation marketing. Maybe you’re a marketing manager at a company that is using lead-generation tactics (such as e-mail marketing, search engine marketing, attending trade shows, etc.). Maybe your lead-generation campaigns are not doing as well as you’d like. Maybe they are doing well, but you’d like to achieve better lead-generation results as your company grows.
Or maybe you’re a marketing novice just entering ...
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