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E-Mail Marketing
E-MAIL MARKETING is an active form of marketing. It gives you a unique opportunity to contact people who are not yet familiar with your products or services, or who haven’t placed your products or services in their consideration set. If you send the right e-mail to potential clients at the right time, it may prompt them to make a transaction, or to request more information from you. Or it may simply give them a new awareness that your products or services exist. This may pay off for you in the future, when potential clients realize you can provide a solution they need.
Other forms of online marketing are more passive. With SEM, social media advertising, and display advertising, the customer has to be actively in the market ...
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