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Display Advertising
DISPLAY ADVERTISING is the use of online display ads (also known as banner ads) to generate leads by posting them on websites that are frequented by the ad’s target audience or that have content related to the ad.
Display advertising is the most widely used form of digital marketing. As I mentioned before, display advertising is the next step in evolution from print ads and outdoor advertising. The popularity of display ads is a direct result of the popularity of print ads. Many companies have shifted their advertising focus from print and outdoor ads to online display ads because their target audience is spending more time online. Today, display advertising represents the largest percentage of marketing budget that is ...
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