The New Rules of Lead Generation

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Social MediaAdvertising—Part II:Twitter Advertising

LET’S TALK about Twitter, the social media platform that everyone is, well, twittering about.

Since its creation in 2006, Twitter has become one of the most widely used social media networks ever. According to Twitter itself, over 1 billion people now have Twitter accounts. Over 140 million people use it regularly (e.g., within the last 30 days), and about 30 million people use it daily, generating over 300 million tweets and 1.6 billion search queries per day.

Twitter applies the concept of microblogging to a social media platform. When you tweet and retweet on Twitter, you share text messages with a circle of Twitter followers, instead of one-on-one with individuals. You can send out quick ...