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Social MediaAdvertising—Part I:Facebook and LinkedIn
TO BEGIN with, I need to make a distinction of sorts: In this chapter, and in the next chapter, I will focus on social media advertising, which is a subset of social media itself. You should not confuse social media advertising—or “social advertising,” for short—with the use of social media as a customer engagement tool.
Social media has been around for over a decade; its origins go back to the online communities of the 1990s, such as Geocities and Tripod. But in the past few years, social media has become a full-fledged phenomenon, used by millions of people around the world. Many companies are now embracing social media as a useful tool to reach out to consumers. Advertisers and marketers ...
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