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Search EngineMarketing
SEARCH ENGINE MARKETING (SEM) is one of the most cost-effective lead-generation tactics. It’s also one of the most accountable, in that the search engines offer in-depth data about the performance of your SEM ads. You can use this data to your benefit to analyze your results and to measure the success of your SEM campaign.
In addition, search engine marketing is one of the most scalable lead-generation tactics. You can start an SEM campaign with as little as $50 and get results very quickly. If your early SEM efforts show promise, you can easily scale up your campaign to post additional ads and increase your results. If search engine marketing isn’t already in your menu of lead-generation tactics, you should make it a ...
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