O'Reilly logo

The New Rules of Lead Generation by David T. Scott

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

The Three Essential Steps and Twitter Marketing

As I mentioned in the previous chapter, Twitter’s advertising model is different from the one used by Web-based sites like Facebook and LinkedIn. Although you can apply the “Three Essential Steps of Web-based Social Advertising Campaigns” to lead-generation advertising on Twitter, they are not a perfect fit. But it’s important to understand how these steps apply (or don’t apply), because they may affect whether you really want to use Twitter’s Promoted Products as marketing tools.

TARGETING BY INTEREST ON TWITTER

Step 1 of the three essential steps—researching and defining your target audience—applies to Twitter, but in a different way than it does on Facebook or LinkedIn. Before you even contact ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required